See-Aye-What?

The assignment I'm currently working on is Corporate Identity Manual. What is it? Beats me.

Really. We do not have any guidelines when it comes to this. All she did was toss a few of these manuals that our seniors did at us. She claimed those are standards she want. Nothing more after that. She did not explain what CIM really is. She did not say what are the things that are supposed to be in there. It was only after flipping those examples did we find out that we are supposed to include rationals and all sorts of stuff in it. I wondered at how those students know how to go about doing it. Probably got tossed the manuals did by their seniors.

Really. Is it any wonder why I am constantly frustrated by the quality of the teachings here? We are given assingments that the lecturers themselves have no idea what they are at times.

This is CIM:

"The protection of visual identity is probably one of the most important issues when it comes to developing concepts in which corporate identity (CI) is used. Both in web design and in print - corporate identity manuals are supposed to give designers precise guidelines on how logotypes, colors and typography should be used. Basically for one simple reason: to promote the visual identity in the most convenient, consistent and efficient way and make sure no mistakes are done. E.g. the logotype remains readable and the whitespace around the logo gives it the space it needs to breathe and be effective - throughout various projects."

-Smashing Magazine-